The History of the GTTP
The program began in 1986 in the UK, funded by the American Express Foundation. At that time there was no education in secondary schools about Travel & Tourism. Amex funded the development of the first curriculum, paid for teacher training, and for a small staff to introduce the subject to schools and industry. The first textbook was very successful and Travel & Tourism as a subject began to be accepted in schools. The Foundation went on to fund curriculum development, training and operations in Canada, Hong Kong, Ireland, Hungary, Brazil, and Mexico — and by 1995 the subject was well accepted in many countries. However it was becoming too big for one company to support.
The Foundation trustees reviewed the program, and in 1996 asked Dr. Nancy Needham to set up a non-profit and to take over the separate programs. (The non-profit, Global Initiatives, Inc., is a 501 (c) (3) organization to which US companies can donate funds and receive a tax deduction).
Charles Petruccelli, President of American Express Global Travel Services (now retired), began to ask his peers in other companies to support the program. These companies became the GTTP’s “Global Partners.” The independent national programs joined together to form a collaborative group, the Global Travel & Tourism Partnership (GTTP), which is now an industry-supported global program. Funds are allocated by the Global Partner Advisory Board, and dispersed through Global Initiatives, which has the responsibility for financial and managerial oversight.
Global Partner Advisory Board member companies: Amadeus, American Express, Carlson Wagonlit Travel, Delta Airlines, dnata, Enterprise Holdings, Eurostar, Hertz, HRG, KDS, Starwood and Travelport.
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