GTTP is a multi-country educational program to introduce high school learners to career opportunities in Travel & Tourism

2017 Research Competition


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 Deadline for submissions is 18 JULY 2017

Every year, the GTTP is running a Research Competition for Tourism learners in South African High Schools.

History Of The Competition.
An endowment established in honor of Aldo Papone, former president of American Express Travel Related Services Company, helps fund the competition. Mr. Papone was a strong believer in tourism education and learner creativity. When he retired, a fund was established in his name to support excellence and innovation in tourism education. The GTTP’s share of the fund is used to support the research competition.

The Purpose of the Competition

The purpose of the competition is to provide learners the opportunity to conduct research on a topic determined by the GTTP directors from all participating countries, write a case study and present their topic to fellow learners and teachers from 13 other GTTP countries.

All high schools in South Africa offering Tourism can research the topic and enter the competition. Each GTTP member country selects a winner of the GTTP Research Award. The winning school sends two students and their teacher to an international conference in France.

In 2017 the conference will be held in Nice, France.

At this meeting, winning teams will present their findings and meet students and teachers from all GTTP-member countries. There will also be a tour of Amadeus’ technology enter in Sofia Antipolis, and sightseeing in Nice, France and Monaco. There will be a gala dinner  where students and teachers will have an opportunity to meet the GTTP Global Partner Advisory Board members.

The topic for 2017 is  “Bleisure Tourism”

This is a category of travel that describes travellers who are able to able to take business trips and add a day or two for leisure activities before returning home.

Bleisure Tourism

The word has been created by taking the letter “B” in “Business Travel” and combining it with “leisure” to create the word “Bleisure.”

In addition to “bleisure” there are other equally awkward combination names: “bizcation,” “workcation,” or “bleasure” which combines “business” with “pleasure, but they all mean the same thing: adding one, two or three extra days of fun and relaxation to a business trip.

A Lot Of People Take Bleisure Trips.

In 2016 The Carlson WagonLit Travel company analyzed 7.3 million flights taken by 1.9 million business travelers in 2015 plus flights taken in other years. Their research showed that 20 percent of business travellers take bleisure trips and that these account for 7 percent of all business trips. (We show you later where you can find this and other reports.)

Example Of A Bleisure Trip.

You are going halfway around the world from Campinas, Brazil, to a business meeting in Eger, Hungary. It is a long, very expensive trip and you are unlikely to return anytime soon to Eger, which is a very nice town. Your meeting is two hours away by train from a World Heritage Site you have always wanted to visit; the day after your meeting there is an exhibition opening of (take your pick) rare orchids/old master paintings/old automobiles that you would really like to see. Or perhaps you want to take a one-day cooking course to learn about Hungarian cuisine; or go kayaking on this wonderful little river. That extra day or two you add to your trip is “bleisure,” and maybe your family or friends would like to join you.

Exploring World Of Bleisure In Your Community

Here are some of the things you can research when exploring what Bleisure means for your communities, and what it could mean in the future.

“The large number of trips involving bleisure show there is a lot of scope here for travel management companies, local travel companies and communities in how they market themselves to the business traveller.”

“Do hotels in your area offer different rates to encourage people to stay on – so they arrive as a business traveller but leave as a holiday maker?”

“Is the hotel suitable for holiday makers — or do TMCs (Travel Management Companies) need to think about hotels that are convenient for business travellers but also leisure?”

“If the business traveller wants to go off and explore local areas, what about transport options? For instance, what if they arrive for a meeting in Paris but want to travel to another area of France for a holiday and have their family join them?”

“Is there a demographic difference in the types of people who take bleisure trips? A young business traveller who has to go somewhere on business would likely want a very different leisure experience compared to an older traveller.”

“And then there is that whole universe of travel apps to help visitors navigate city transportation, attractions, events, and lodging. Does your community appear in them, or do you need to create one just for your town? And how would bleisure travellers find it and add it to their smart phone or tablet?”

—- Examples provided by Claire Steiner, director, GTTP – United Kingdom

Before You Begin Your Research.

Be sure to read the article on How to Write a good Case Study in the Guidelines for the Research Award.

Initial Information Sources

Here are two links to sources of information to start you on your own research. There are many more.

Combining Business and Leisure Trips: a Quantitative Look at the Bleisure Phenomenon. Carlson WagonLit Travel 2016
Go to Scroll down and find “News and Media” and click on it. Scroll down until you find “Combining Business and Leisure Trips: July 2016.” Click on it and download the report.

The Rise of the ‘Bleasure’ Traveller, by Sheridan Rhodes, Micenet Magazine, an online publication of BTP (Business & Tourism Publishing)
Input to your browser: The Rise of the ‘Bleasure’ Traveller + MICE, and then click on the article.

NOTE TO STUDENTS: Do not borrow images from the Internet unless the website states clearly that you may use the images. Taking images without permission is called “copyright infringement” and can result in expensive financial penalties. GTTP will remove images from case studies if it believes there may be a copyright problem.

Download all the documents needed to enter this competition.   Go to the top of the page to download.